Keeping customers engaged in the luxury accessories market can be challenging. With countless brands offering discounts and seasonal collections, it’s easy for shoppers to move on after a single purchase.
That’s why Austin Fowler, a U.S.based brand known for its functional bags designed for modern women, chose a different approach. Instead of relying on promotions, the brand built a loyalty experience powered by Akohub’s Rewards and Referral Programs.
Inside the Brand
Austin Fowler designs stylish, functional bags for women who balance work, travel and family. With full-grain leather, smart compartmentalization and chic finishes, their collection covers everything from work totes to backpack-style handbags. Their founder, a mom of four and former corporate executive, started the brand because she couldn’t find a bag that combined luxury style and practical organization.
Today, Austin Fowler serves a loyal community of women who want both polish and purpose in their carry-everything.
Learn how Austin Fowler Integrate a Loyalty Program Into Their Brand
Step 1: Launching Points for Purchases
Using Akohub’s Loyalty Points, Austin Fowler introduced a simple yet motivating reward structure (Earn 1 points for every $1 spent). Each purchase automatically adds points to their account, turning everyday orders into opportunities to collect rewards and stay connected with the brand.
Step 2: Expanding Ways to Earn
Austin Fowler created additional ways to earn points beyond purchases, such as connecting a social account, creating an account, completing their profile, and birthday points. These actions encourage engagement between purchases and keep the brand top of mind.
Step 3: Launching a Referral Program
With Akohub’s Referral Rewards Program, the brand empowered customers to share Austin | Fowler with friends. Shoppers receive reward points when a referral makes their first purchase, creating a community-driven growth loop that benefits both new and loyal customers.
Step 4: Adding VIP Tiers
By activating Akohub’s VIP Loyalty Program, Austin Fowler added a sense of exclusivity to its loyalty experience. Customers who reach higher spending thresholds unlock VIP status.
Step 4: Simplifying Redemption
Austin Fowler activated 1-Click Point Redemption to make the checkout experience faster and smoother. Customers can instantly apply their earned points at checkout without coupon codes or extra steps needed, making rewards feel effortless and encouraging more frequent use.
Build Your Own Loyalty Experience
Austin Fowler proves that lasting customer relationships aren’t built on discounts—they’re built on connection. With Akohub, Shopify merchants can design loyalty programs that reward engagement, strengthen community, and turn every purchase into a reason to come back.
Try Akohub for FREE today and start building your loyalty program today!
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