What does “Exclude specific customer segments” mean?
This feature allows you to prevent certain customers, such as fraudulent, B2B or abusive customers, from participating in your loyalty program.
Excluded customers:
- Will not earn loyalty points
- Will not redeem rewards
- Will not access loyalty benefits
How do I exclude a customer from the loyalty program?
Follow these steps:
Step 1: Copy the exclusion tag from Ako Marketing
Go to Ako Marketing > Settings > Excluded segments
Click the black button to copy the tag.
The required tag is: ako/loyalty-exclusion
Step 2: Add the tag in Shopify Admin
Go to Shopify Admin > Customers.
Click the profile of the customer you want to exclude.
In the Tags field, paste the exact tag: ako/loyalty-exclusion
Save the customer profile.
Once saved, the customer will be excluded from the loyalty program.
View excluded segments
After adding the tag to a customer, click View excluded segments to go directly to Shopify Admin > Customers > Segments.
From there, you can review and manage all customers who are currently excluded from your loyalty program.
FAQ
Is the tag case-sensitive?
Yes. The tag must match exactly: ako/loyalty-exclusion
Do not add extra spaces or modify the spelling.
What happens after I add the tag?
After the tag is applied:
- The customer will no longer earn points.
- The customer will not be able to redeem rewards.
- Any existing points will become unusable while the tag is active.
Can I remove a customer from the exclusion list?
Yes.
- Go to Shopify Admin > Customers.
- Open the customer profile.
- Remove the tag:
ako/loyalty-exclusion - Save changes.
The customer will regain access to the loyalty program.